Thiago Balzano - Art Director

SKOL SENSATION MUSIC FESTIVAL CAMPAING

Since 2007, every year, Skol brings Sensation to Brazil. It's one of the world's greatest electronic music events, which blends the best DJs, amazing scenography, mind-blowing light effects and lots of beautiful people.

In 2011, the party theme was "Wicked Wonderland".

LISTEN AD
PLAYBOY MAGAZINE

To announce 2011's edition of Skol Sensation, we decided to treat Playboy readers to a surprise. A limited edition featuring an audible-print that introduced the public to the sensorial and auditory experience of "Wicked Wonderland" and invited them to join the party.

Like the event as a whole, this ad was an immersive experience where the consumer/reader could taste a bit of the magical universe of Skol Sensation.

To experience this innovative action, Playboy subscribers received a magazine with a modified spine and a set of earphones. By plugging the earphones into the spine, readers could listen to a sassy invitation to take part in the "most fantastic night of their lives".

WEBSITE TEASER

In this teaser, we explored the event's surreal atmosphere, creating characters related both to the party theme (Wicked Wonderland) and electronic music in general.

WEBSITE

Each section of the site was well exploited in order to join the playful with the content. You literally had a visual experience that united the sound.