 |
|
RIDER WEBSITE
ENJOY THE RIDE |
The line of sandals Rider was slowly fading because its design had become old and unappreciated. People did not wear slippers with a strip.
It was that how the brand decided to rejuvenate, created new sandals which had the objective of presenting the portfolio under the new brand's value proposition. "Enjoy the ride".
We show in a fun and youthful this new brand positioning, exploring the new features with an ironic language associated with infographics. |
|
