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MINI SKOL CAN CAMPAING GOT ICE? In Brazil the term "got iced" has double meaning. When somebody is scared a lot we say that he or she got iced. The can is smaller than the others, that's why it gets iced faster. Get iced = get scared In 2010, Skol launched the perfect beer can for those who don't want to waste any time when it comes to downing a beer with their crew. To break out this innovation we created a new internet campaign. The idea was to make the public get exactly what the concept "got iced" meant.

MINI SKOL CAN FACEBOOK APP GAME We created a game for Facebook and MSN controlled only via webcam, where all you needed to do was move your head. Players had to pilot the Mini Skol Can down the slope, and at the peak of their concentration, the user was surprised by a scream, taking a tremendous scare, well, they got iced as fast as the Mini Skol Can.

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