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volkswagen
polo stickers |
The objective was to advertise the VW Polo's parking sensor for drivers that already had bad experiences by not having this technology in their cars. In a guerrilla action, colored stickers were produced in cars basic colors: black, white, metallic blue, red, gray, etc.
A team of promoters went to shopping malls parking lots looking for parked cars that had scratches on the back side, they placed the same color sticker on the damaged area of the car surprising it's respective owners. The message in the sticker was: "VW Polo. With serial parking sensor."
With this guerrilla we could approach the clients that parked their cars in the most important malls from Brazil. |
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